“Repurposing content isn’t about being lazy. It’s about working smarter to reach new audiences.”
This is part two of a series of posts on streamlining your content creation process. Maybe you have the ideas, the knowledge, and the skill set, but not the time. As mentioned in the previous article, you don’t have to start from scratch.
You can start with content you already have. It doesn’t matter if it’s blog posts, webinar recordings, YouTube videos, email messages, or private label rights (PLR) content- if you already own it, either because you created it, or because you bought it, you can repurpose your content and create different products with it.
Some of the information products you can create include:
Short Reports – Most short reports are just a few pages long and don’t always include a table of contents or any additional information. It’s laser-focused on one issue and one solution.
eBooks – The type of eBooks you’ll use for an information product is shorter than a regular book. You can create an eBook with as few as ten blog posts. They do usually include a table of contents and supporting documentation.
Audiobooks – Repurpose any eBooks or short reports into an audiobook by recording yourself reading it. Another option is to hire someone on Fiverr.com to do the voice.
Membership Sites – This is a gated community where you offer a certain amount of information-oriented products to the members each month. Often membership sites include all the other types of info products listed here.
Coaching Programs – As a coach, you can include information products as part of the program if you desire. Things like worksheets, checklists, cheat sheets- everything on this list can be included.
Printables, Checklists – Not only do these types of info products make great content upgrades, you can also sell them individually. Connect them to the right content and they’ll sell easily.
Worksheets – Use these to help your readers take action and apply what they’ve learned. Use a good headline, clear instructions as well as the activities/questions. You may also want to add some illustrations.
How-to Guides and Tutorials –These can be offered to provide step-by-step instructions to help users learn and master specific tasks or skills. For example, learning a new software, or honing a creative skill. They often include detailed explanations, visuals, and practical examples, and make complicated procedures easier to understand.
eCourses – An eCourse is one that is delivered entirely online, through videos, webinars, written materials, audio recordings, and more. It can be created fairly quickly and can stand on its own or it can be one product in a training series. It’s an information product that’s focused on “how to” do something. Whether you deliver it via email or on a platform like Teachable.com it’s a great way to get into the info product business.
Resource Lists – This is just a list of resources that you use or recommend. It can be software and even people who help you that you want to recommend to others. People will pay good money to buy your list when you’re successful and well-known.
It doesn’t really matter what your niche is. You can create amazing information products from existing content. For example, if you run a successful bakery in your town, it’s likely that you’ve collected information for yourself that others would be happy to purchase.
Perhaps you have a checklist you’ve created that you use to make sure you don’t miss anything. Someone else will pay you for access to that checklist to avoid having to figure it out for themselves. Using the same example as above, you can likely create (and sell) an eBook about the mistakes you’ve made on your journey to starting and running a bakery.
Almost every niche you can think of has a need for information products. There is someone out there who needs to know the information you have and is willing to pay for it. You may be wondering why. It’s simple. People want to save time, money, and energy. This is a good thing. It’s smarter to buy information from a reliable source than to spend hours doing the research yourself. That’s one reason why libraries exist.
This article was taken my 38-page guide, “Unleash Your Content Creation Potential: Streamline Your Process, Save Time, and Maximize Results.” If you found it helpful, you may want to purchase it in its entirety at Unleash Your Content Creation Potential