If you’re wondering how to create an e-course as a simple product to earn some passive income, or to offer as a freebie in exchange for people signing up to your list, keep reading. An e-course is a series of online lessons that are delivered in smaller increments, instead of all at once, like an e-book.
There are many ways to deliver an e-course. For example, it can be presented as a live event such as a webinar or it may be pre-recorded and presented as a series of videos or audio files or in a written format. It can include a variety of elements that create a more exciting learning experience instead of a traditional classroom setting. For example, you can add quizzes, infographics, animations or images.
Today we’ll be covering how to create and send a pre-written course by e-mail.
Here are the steps to creating an e-mail course.
1. Decide on the main purpose of your e-course. Do you want to use it to build your e-mail list? Do you want to sell it? Do you want to use it to sell other products, either your own or affiliate products? This will help you decide what type of content you need.
2. After you decide on the purpose, think about how to best reach your goal. For example, if building your e-mail list is the goal, think about what topic will get people excited enough to give you their email address in exchange for this e-course. If your goal is to sell it, how can you make it valuable enough for people to pull out their credit card and purchase it?
3. Decide on a topic. What is your target audience interested in. What problem will your e-course solve for them? Take about 10-20 minutes to brainstorm and do some research.
4. After you’ve decided on a topic, come up with a list of 5-7 subtopics. For example, maybe you sell handmade jewelry for women and you want to create an e-course that will show the benefits of wearing your jewelry. You might create an e-course, 7 Easy Ways to Look Your Best Everyday.
The course would consist of a series of 9 posts. The first would give the subscriber an idea of the general topic and what you’ll be covering over the next few days. The next 7 would each address one of the ways women can look their best.
The last e-mail would have a quick overview of what the course covered and some information on where they can go from here. You could recommend some additional resources, such as books, products or websites. For example, maybe there’s a website where you purchase many of your clothes. If you’re an affiliate for them, you could get paid if your readers make a purchase through your link.
As a bonus, you could create a planner that could be printed out and used to plan their daily wardrobe- what they’ll wear in the way of clothing, shoes and jewelry.
Here are 5 tips for writing the emails. 1. Make the title interesting enough so they’ll want to read it. 2. Use bulleted or numbered lists, if needed to make it easier to understand. 3. Use simple wording that’s easy to understand to present your ideas. 5. Avoid using puns or metaphors. They tend to leave the reader confused.
After your e-mails have been created, they can be copied and pasted into your e-mail autoresponder and set to go out regularly until the course is completed.
Creating an e-mail course is pretty simple once you know your end goal. Do your research, and create an e-mail series of 5 to 7 posts, plus an intro and a conclusion and send them to the people on your list. If you were wondering how to create an e-course, hopefully, this article answered your question.
Would you like to write a book but don’t feel like you have time? Presenting the “How To Write a Book When You Don’t Have Time To Write” 50+ page planner (that comes with supporting exercises). https://LoreneBiz.com/BookWritingPlanner Personal Use (Grow Your Own Business!) Use this planner to plan and write your own book to grow your authority! Use it to choose your topic, create your content and even decide how and when you’ll write.
From Piggy Makes Bank, “Content Creation Bundle” You get the following eBooks in this bundle: How to Create Compelling Content to Grow Your Online Business, Creating Your Custom Content Marketing Plan Why Content Marketing is Crucial for Your Business, Grow Your Copywriting Chops to Create Memorable, Engaging & Informative Content for Your Audience, Creating Content for Your Marketing Plan Without Having to Write Using PLR for Content Creation to Save Time & Money “Content Creation Bundle”