Logo Design Tips

This article written by Nick Altrup will give you some ideas on how to create an effective logo for a business or organization.

Logos: Graphic Design Tips
By Nick Altrup

When it comes to graphic design, there are few things more important than a logo. A logo will represent your business or organization everywhere that it is listed. Often, this logo will be the one thing that people think of when they think of your business, so designing a really fantastic logo is extremely important. Today, we’ve got a few quick graphic design tips when it comes to designing your business or organization’s logo. We hope these easy-to-understand tips help!

1) Research Your Target Audience

Begin by researching your target audience. You want your logo to appeal to them, so you need to incorporate their likes and interests into your graphic design. Making a really pretty graphic is all well and good, but it isn’t going to do the job if your target audience doesn’t also find it appealing.

2) Do NOT Imitate

Never imitate someone else’s logo. That logo might have worked great for them, but that was because it was original and eye-catching. Copying it now will be neither of those things. Besides, no one likes a copycat. Am I right? Remember that sometimes imitation is unintentional. If your ending result looks similar to someone else, go back to the drawing board. Don’t feel bad. It does happen. Just don’t let that little mistake go live and you’ll be just fine.

3) Choose the Typeface Carefully

The typeface is the kind of font you will use on your graphic design. You can either create your own custom typeface or adapt an existing one to fit your agenda. Consider the words you want to depict. If the words are uncommon, stick to a more normal typeface. Otherwise, people may not understand what the words are actually are. Always keep your words legible and as simple as possible.

4) Use Your Negative Space Effectively

Many people overlook the importance of negative space, but all of the best logos make good use of it. Think of the FedEx logo, where the ending two letters (e and x) come together so that they can form an arrow. The logo may look ordinary at first glance, but upon closer inspection, you can see that it was very well thought out. Try to add something like this to your own logo, although it certainly doesn’t have to be, and in fact shouldn’t be, the same exact thing.

5) Add a Sense of Movement to Your Logo

Try to add a sense of movement to your logo so that it doesn’t look static. Not sure what I mean? It’s actually very simple. If you draw a fish just sitting on the logo, flat, it will look as though it has been mounted and is not moving. If, instead, you draw that fish rising up in midair, it now looks as though it is moving and being active. See what I mean?

Put it Together

Putting these five tips together will help your graphic design go from dull to exciting. Your target audience will find the original design appealing if you did your proper research, and while simple, your logo will seem forward moving and well thought out. The most important thing, however, in putting all of this together is to never give up. If at first you don’t succeed, try, try again! Good luck with your graphic design!

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