Creating Information Products: No Need To Reinvent The Wheel
“When you create an information product, you’re not just selling content; you’re selling a solution that can change someone’s life for the better.” Eben Pagan
Are you tired of spending countless hours creating fresh content from scratch? What if you could somehow reuse your existing content, unlocking its untapped potential and reaching a wider audience? Well, say goodbye to the endless struggle for new ideas, and let’s explore the limitless possibilities of repurposing, making your content not just reusable, but truly remarkable!
If you’ve already written blog posts, an eBook or hosted a webinar or created any other content, you’ve already got knowledge to share. If not, we’ve got you covered. So stay tuned to find out more about how to create amazing info products fast so that you can start earning some passive income.
Most people who are thinking about creating information products, overcomplicate it. It’s natural to think that you need to be completely original and start from scratch when it comes to creating products. But, the truth is, you don’t have to reinvent the wheel in order to create amazing information products that help your audience and put money in your bank account.
What is an Information Product?
An information product can be in many forms- a short report, an infographic, an audio recording, a video etc. The oldest form of information products is probably books. Today you can create books in PDF format, videos, audio, and more and sell them as information products. If you’re anything like me, you probably have a whole lot of physical books in your home and even more digital books on your computer.
Information Products Teach Something
An information product provides material for the intended audience that will teach them something or solve a problem for them. You’ll draw on your knowledge and experience to create and provide this information by focusing on one thing that your audience really wants to know and is willing to pay for this information.
For example, if you had a blog about homeschooling you could create a product called “How to Home-school” which gives them information about the various resources in each state, plus tips on how to navigate the system and even how to schedule teaching activities for your kids. The ideas are unlimited. Anything your audience needs to know can become an information product.
Benefits of Selling Information Products
Creating information products is a simple process and there is very little overhead. What’s more, with a little planning it’s also easy to scale the information product branch of your business. Why? Because you don’t have to trade hours for dollars. Instead, you can sell the products you create as many times as you want, thus boosting your income without having to work more hours.
Finding Time to Create Information Products
In all honesty, you probably already have plenty of content that you can use to create at least your first (if not much more) information products. That’s why you don’t need to reinvent the wheel and start from scratch. With a few tweaks, you can use the content you already have, to create your products.
Over the next few months, I’ll be sharing my best tips, ideas, and strategies for creating info products from existing content (including PLR). We’re going to learn all about the various ways you can create information products easily and quickly.
The Basic Process: From Existing Content To Finished Product
Many people who want to create information products tend to over-complicate it. If you’ve already ever written a series of blog posts on a certain topic, you create your first information product in an afternoon. Follow these steps to create your first product.
Step #1: Analyze Your Blog Content
Go over your blog posts. Do you have a series? Do you have blog posts that can be combined to create a good product? If your goal is to create an eBook, find at least ten blog posts on the topic you want to cover.
Step #2: Organize the Content
When you find blog posts that you think would make a good product, grab them by copying and pasting them into a Word Document. Put them into a logical order so that it’ll make sense to the reader.
Step #3: Create Transitions
After organizing the blog posts in your document, focus on enhancing the overall flow by adding an introduction, transitions, and a conclusion complete with actionable steps for your readers. The primary goal is to make sure the content flows smoothly. In your introduction, provide an overview of the information your product will cover. Each blog post should be connected seamlessly through well-crafted transitions. It might be necessary to tweak certain elements in each post to avoid redundant information and maintain the coherence of your product.
Step #4: Make it More Exciting
Now that you’ve essentially got the content in the document complete, you’ll want to edit and format it to make it look great. And easy to read. Here are some ideas:
◆ Change the title. Make sure it grabs attention and matches the content,
◆ Use headings, subheadings, bullet points, and appropriate fonts.
◆ You may want to highlight some of the text by putting it in a text box.
◆ Add photos or illustrations. You can use stock images, ai generated images or
your own photos.
◆ If your information is complex, try using an infographic. This is a way to simplify
it and make it more engaging.
◆ Put in some quotes or interesting stats or facts.
◆ Weave in some stories or examples to help drive home a point.
◆ Rewrite portions of it so that it sounds more like you.
◆ Add some humor where appropriate
◆ Mix and match the content you have available. Maybe a blog post you’ve
written or a couple of paragraphs from a PLR pack would be a perfect addition
to the product you’re working on. Go for it!
Step #5: Format and Create a Cover Image
Now add in the table of contents and format it so it looks the way you want it to look, then save it.
Now you need to create a title page. This doesn’t have to be difficult. You can hire a professional if you like but it’s not too difficult to do it yourself with a program like Canva. One way to start is by finding a high-quality photo on a website like Pixabay. Keep the design clean and simple. Don’t use too many elements and not more than 1 or 2 different fonts.
After you’ve added your title page to your product, export it as a PDF file.
Then load it into your shopping cart, or create a sales page, add a PayPal Button and start promoting and selling it. It really is this easy. In the next post, I’ll talk about the different types of information products you can create from your existing content.
If you’re a busy entrepreneur, unable to keep up with the content demands required for your online business, you may want to consider using PLR (private label rights) content to help. Not sure? Learn more about using PLR by signing up for this free 7-Module Course on how to use PLR to boost your bottom line. Get the Details Here