Using Your Existing Content To Promote The New Info Product
This is part 8 of a series of articles I’m posting on how to speed up and streamline the content creation process.
Whenever you make a new information product, you’ll have to think about your content marketing strategy. One way to market it is to return to your old blog posts on the same topic and use them to promote the new info product. Here are some ideas:
- Link Below Posts– A simple way to add information products that may be of interest to readers is to link to them below relevant blog posts. You can simply add a link or a call-out box drawing attention to the information product.
- Link Within Posts– Anytime you mention a certain topic within a blog post you can make it a hyperlink to the sales page for the new information product. While some people may not click through, the search engines will crawl internal links ensuring your sales page shows up in searches more often. You can also say something in parenthesis like this: (Be sure to check out my new book about this topic) to ensure that they know it’s something they want to see.
- Add a Pop-Up– On every page that talks about the topic of the information product add a pop-up, pop-under, or slide with a short form showing the new info product image, the reasons they want it, and the ability to buy it right there.
- Add a Call-Out Spot– Between paragraphs about the topic at hand, add call-out boxes with links to the sales page for the new info product. Often, you’ll see these in yellow and outlined so that they stand out to readers as an important bit of information or advertisement that they want to pay attention to.
- Remarket to Viewers– A neat way to let readers know about your new information product is by using the Facebook Pixel so that you can remarket to those who have read your blog posts. This must be set up in advance, but the advertisement can deliver the info about the new info product only to people who read about the topic.
- Side Bar– Add an image and link in your sidebar about your new information product. Make sure it stands out by highlighting it as a new product so that blog visitors want to click through to learn more about it.
Using old blog posts as part of your content marketing strategy is a great way to make sure that you make sales from your blog content. Ideally, you want to promote an information product that you created or that you’re affiliated with on every single blog post that you publish. It’s the ultimate way to monetize your blog.
How To Create A Big Income Stream With Small Info Products
One of the many reasons you want to use the content you already have to create info products is to increase your revenue. Information products don’t have to be big to add up to big money. Think about how you view spending $10 dollars or less.
How does your audience view it? More than likely they don’t think about it as hard as they would if the product was over $10 dollars, right? That’s why creating small, inexpensive info products on a topic that your audience wants to know about can add up to a lot of money. Here’s how to do it.
Solve One Problem
To create your mini information product, you’ll need to focus on only one problem and one solution. Your small info product doesn’t need to be more than 30 pages long to solve a problem. For example, it could be a fill-in-the-blanks template to help your audience develop their mission statement.
If you market to people who are trying to cook more meals for their family, your small info product could be a 7-day menu and grocery shopping list. The ideas are truly endless and simply depend on what your audience needs. Stick to solving one problem using only one solution at a time for each product.
Make Several Small Info Products
Using the one problem idea, write down a list of your audience’s pain points. Look through your blog posts and other content to find content that you can combine to create a small information product. Add images, examples, case studies, and other information to complete the product. Shoot for making one small product each week. If you’re using content you already have, plus PLR, it won’t take you more than a couple of hours for each product.
Promote Your Small Info Products
You’ll want to promote your new information products by creating a sales page and download / thank you page for each product, and setting the price between $7 to $10.
On each thank you page, promote another product that is related to the first product. You may want to add everyone who purchases one of the small information products to a segmented email list so that you can promote your other small information products to them.
Link to the products within blog posts, in email marketing messages, and on various areas of your website. The more you can bring attention to your small information products the better. Using mostly organic methods to market your small information products, can help you start making sales, build your email list, and grow your income.
Watch the Profits Add Up
While $7 seems like a small amount to you, remember it also seems like a small amount to your ideal customer. That means they’ll be more likely to buy it since they’re not out much money. If you sell 5, $7-dollar products each day, you’ll earn over 1K a month.
That might not seem like a lot of sales at first. However, if you have more than one product you’re selling, you can reach your sales target without much extra effort. You’ll promote each product to lead people to the next one, even some of the pricier ones. Plus, since the product you’re creating is what your audience already wants, it’ll be easier to sell. Small information products are truly a no-brainer. What do you want to create first?
This article was taken from my 38-page guide, “Unleash Your Content Creation Potential: Streamline Your Process, Save Time, and Maximize Results.” If you found it helpful, you may want to purchase it in its entirety at Unleash Your Content Creation Potential