In every information product that you create, there will be a point that you can expand on to create the next product. For example, almost every single post in a blog series can be expanded to be even more specific in order to create something entirely new.
Let’s look at some examples of how we can expand on different types of information products that you may have already have:
*101 Ways to Get More Traffic – This report has 101 opportunities for new posts or information products. Each method for boosting traffic can be elaborated upon to form a completely new information product.
*7 Reasons to Go Vegan – This report has 7 chances to create a whole report about the different reasons to go vegan.
*10 Ways to Get Your Emails Opened – Again, there are 10 opportunities for more laser-focused information products.
If you have a post or product with a broad overview, you can delve deeper into the details to expand on specific ideas or points. Even a blog post with subheaders can give you material to create more posts. You can elaborate on each of those subheader points.
Review Questions- Another way to get content creation ideas of what to add to an information product (or blog series) you’ve already created is to review the questions and comments you’ve received about it. Often you’ll find clues about where you can laser target the next information product for your audience.
Read through the Points- When you have an information product with a lot of points or steps, almost every point or step is an opportunity to go deeper and get more specific. For example, if you are a weight loss coach there are numerous reasons people gain weight and each of those reasons can be an opportunity to create a new product.
Go Deep Not Wide- In most cases, if you look at the content you’ve already created, it likely covers a wide variety of information to attract your audience. But, if you go deeper instead of wider, you can laser focus on an issue that will help solidify your relationships with your existing audience. These are information products that you want to market to previous buyers.
Focus on Only One Goal- To create this type of content you want to focus only on one goal. For example, instead of teaching 101 ways to get more traffic, go deep by expanding on getting traffic with Facebook Ads or with better SEO.
Digging deeper and being more specific with your information products is a great way to give more in-depth information to customers who have already bought from you. For example, if someone purchased the 101 Ways to Get More Traffic eBook you wrote, you can market your course 7 Facebook Ad Traffic Secrets You Need to Know as soon as they’ve finished the first course.
5 Tips for Making “Old” Content Almost Unrecognizable In Your Info Products
In discussing content creation ideas, let’s discuss some tips on how to make old content look brand-new. That way your audience won’t feel as if they’ve already seen everything you have to offer even when you use private label rights (PLR) or old blog posts to create a new information product. Making old content new again is just a matter of making a few edits, changes, and tweaks.
Add Examples-In order to better explain the concepts to your audience, use screenshots, case studies, interviews, etc. Adding this information will make the content more complete. This will work whether you’re using a blog post or PLR you purchased.
Add and/or Change Graphics- If there are graphics used in the original content, it’s best to change them. If there aren’t any, then add them. For data-centric content add an infographic. When you’re writing “how to” guides, include pictures showing each step. This helps people understand better. For instance, if you’re explaining how to bake a cake, include images of each step like mixing the ingredients, pouring the batter into the pan, and frosting the cake. These pictures make it easier for readers to follow along and see what they need to do.
You can use something like Canva.com or hire a graphic designer to help you create the right graphics for the new information product. You want to avoid making it look anything like the original. You may want to put your branding and business information on the graphics.
Change Keywords- Look for keywords in the title, headers, subheaders, and sentences. Change as needed to include the keywords you’ve identified for this project. A fast way to do this is to use the find and replace function in MS Word.
A good way to help you find the right keywords to use for the recreation of the content is to know what your goals are for the new information product. Your title should reflect what you’ll be sharing in the new info product.
Change the Order- If the original content is in paragraph form, find ways to reorganize it such as by adding in bullets, changing the order of the points in the content, and by paraphrasing bullet points to make it look and read differently.
Remember to consider how your audience will consume the product. Try to make the order logical based on the way in which they’ll go through it. For example, you may need to add in steps that are understood in the content but seem to be missing in the new info product.
Add an Intro & Conclusion- When you’re done with everything else, add an introduction and a conclusion. Introductions set the stage and tell the audience what they’ll learn in the content and conclusions give them a brief recap of what they learned and actionable steps they can take next.
If you give clear steps on what to do next in your conclusion, people are more likely to actually do it. For example, let’s say you wrote a booklet on planting a garden. In the conclusion, the next steps might be to decide where they want to have their garden and look into renting a tiller to work the soil. These actionable takeaways make the content not only informative but practical.
These tips work great for both PLR or your own original work. You can make the content so unrecognizable from the initial source that the search engines and people see the content as being unique. It’s not tricking anyone and isn’t any different than what teachers do when they teach information from a book to a class. They find a good angle from which to share the information based on their audience and they use the book as a starting point.
If you’re a busy entrepreneur, unable to keep up with the content demands required for your online business, you may want to consider using PLR (private label rights) content to help. Not sure? Learn more about using PLR by signing up for this free 7-Module Course on how to use PLR to boost your bottom line. Get the Details Here