“Content repurposing is about getting the maximum return from every single piece of content you create. Content repurposing can take many forms, and there are lots of different and creative ways that you can repurpose your content, but every content creator must repurpose.” ―Amy Woods
Having an online presence, whether for a church or business means that you need lots of content. For example, blog posts, social media posts, e-mails, sales pages, white papers or PDFs, videos, etc. This can be very time-consuming.
One of the ways you can make this process easier is by repurposing your content. Yes, you can get a lot of mileage from just one piece of content. Reasons, why this works so well, is because people prefer different methods of learning and not everyone uses the same social media platforms. Repurposing your content will save you time and allow you to reach more people with your message.
It’s better if your content is evergreen, meaning that it’ll still be relevant many years from now. For example, you don’t want to spend a lot of time and effort creating content based on a current trend or a passing fad that will be soon forgotten.
Let’s start with a blog post. Here are some ideas of how to repurpose it. It can be:
*turned into a series of e-mails. Study your blog post. Figure out how to break it up into several pieces of content. You may need to add a sentence or two to each e-mail so that it can stand alone.
*shared on Medium. Medium is a place where you can share articles and blog posts with readers who are interested in your topic. If you have an account on Medium, it’s very easy to import (or copy and paste) your blog posts into the site. Note: Don’t share your post on Medium right away. Give the search engines time to index it on your blog first (for example, 1 to 2 weeks).
*broken down into smaller chunks and used to create graphics or infographics to share on social media. You can pull out some of the main ideas and put them on images that correlate with the message. If you’re looking for free images to use, check out Pixabay or Pexels.
Note: Some types of content are easier to break up and share on social media than others- for example, if you have a tips article such as 7 Tips to Increase Your Productivity, then the article could be used to create 7 different graphics, using one tip for each graphic.
*used to create a podcast or video. It’s best if you can write down the main points of the article and discuss them instead of reading your post out loud. It’ll sound more natural. You can add a story or two to make it more interesting. You can use a recorder or your phone to record yourself. Now you can use it as a podcast or upload it as a video.
*used to create a slideshow. This can easily be done by pulling out the most important points and putting them on slides. My first introduction to this idea happened many years ago. I was contacted by a women’s ministry leader to see if one of my articles could be used at a women’s event. They put the main points of my article on a slideshow and at the event, someone read them out loud and added their own comments.
*combined with several other posts on the same topic to create a PDF (or e-book). Add an introduction and some additional information (quotes, images, interesting facts, etc.). Make sure that there’s a smooth transition between your posts and that it makes sense to put them together. You can add a summary paragraph at the end, and then add a title page. Now you can give them away or sell them.
*printed out and used as a handout. These can be given away to potential customers at marketing events or speaking engagements or at your shop if you have a brick-and-mortar store. Make sure your website URL and other contact information is placed in the footer or at the end of the article.
So there you have it, 7 ideas on how to repurpose a blog post. Go through the posts you’ve already created and decide how you can best repurpose them and thus get more results from your efforts.
I’m Lorene Troyer and I help small businesses and organizations create content for the purpose of marketing and to create additional streams of income. If you want to quickly create your own products without doing all the work yourself, pick up some PLR (Private Label Rights) content and get started today. Here are some sources that I recommend (and use myself). Free PLR from Piggy Makes Bank or PLR Packages found at Publish for Prosperity. I also invite you to join my list and download your free guide on how to Create Your Own Information Products. https://www.subscribepage.com/product-creation-report