Do you want to know how to double your income as a business owner or content creator? Here’s an easy way to increase your finances. Put yourself in front of twice as many people who are interested in what you have to offer. Of course, that’s easier said than done. Getting traffic and exposure is one of the hardest things to accomplish as the internet grows and expands. Sure, you could throw a lot of money at the problem and accomplish it with well-placed ads, but that’s not a viable option for most of us.
A great way to get in front of a new audience interested in what you have to say is to find someone else who’s doing something similar to what you’re doing. You don’t necessarily want people who are in direct competition but you want to find other business owners or bloggers in your niche, or closely related niches and start to collaborate.
For example, let’s say you’re selling a guide on growing tomatoes. Go find a few bloggers and marketers who are also in the gardening niche. This could be someone who blogs about organic gardening, someone who sells container gardening kits, or books on how to grow all the vegetables you need in your backyard. You won’t be competing directly, but instead complementing each other. Your audience will be interested in additional organic gardening tips, and they may want to purchase a container kit that makes it easier to grow those tomatoes. Do you see how this could work?
Approach People Who Might Be a Good Fit
Think about the other players in your niche and see how you can work together. Ask yourself if there’s anyone in your immediate circle of influence (family or friends) who has a business and might be interested in collaborating. If you’re involved in any Facebook groups or attend any events or meetings related to your business, consider who might be a good fit. If you don’t know them real well, you might want to slowly start building a relationship with them. Check out their website and business page. Join their list and comment on some of their posts. (Don’t overdo it, it might scare them off.)
Next, you might offer to share something of theirs with your readers. If the person sells a product, ask if you can interview them, or see if they have a special coupon you can share with your readers. If they have an affiliate program, you can even profit from sharing this with your readers.
After that, ask if they would be interested in sharing you with their own audience. This is always your end goal, but you have to make it worth their while. Depending on your business model, there are several different ways to accomplish this. If you have a paid product, and an affiliate program, it’ll be easy to compensate them. And whether it’s a fellow blogger or info product creator, you can also offer to create unique content that’s suited for their audience.
No matter what you decide to do, make it as easy as possible for them. Do what you have to do to make it a win-win for both of you if they email their list for you. It’s great if they mention you on social media or in their blog posts, but your ultimate goal will be to have them mail their list for you. When they do, your next goal will be to get the people (who are a good fit) on your own list.
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