Are you wondering how to get testimonials from customers? There are many ways to market a product or a service and one of the best ways is by providing testimonials for potential clients and customers. The power of testimonials can never be underestimated. People will often only purchase products or avail services which have been referred to them by people whom they know. But most of the time, this is not an option that is in the hands of the business owner, so he has to do the next best thing which is to get testimonials from past clients.
Testimonials are written or spoken by customers or clients, stating that they used the product/ service and were happy with it.
Every business must have testimonials to be able to stand out in the ever-crowded market.
There are many benefits of having testimonials. Here are some of them.
Testimonials can help your target market make a decision.
Many people are afraid to purchase from businesses they aren’t familiar with. Testimonials will usually lessen their doubts and fears.
Testimonials help assure quality.
Aside from confirming the existence of a business and lessening doubts, testimonials provide assurance to potential customers and clients of the quality of the product or service. The fact that previous customers took time out to write testimonials about the product reflects their levels of satisfaction with the product/service.
Credible testimonials provide a competitive advantage for the product/service. There are many products and services to choose from and one of the ways to stand out from the rest is through the use of credible testimonials.
There are many types of testimonials. Testimonials are usually categorized according to the source. Here are a few examples:
a) Testimonials from satisfied customers This is probably the most effective type of testimonial. Nothing beats a testimonial from a satisfied customer because it is a picture of what the product/service is all about.
b) Testimonials from experts Experts can be credible sources of testimonials. If a renowned dermatologist writes a testimonial for a beauty soap, it will surely help in boosting its sales, won’t it?
c) Testimonials from celebrities
In a world that is run by mass media, celebrities have become powerful sources of testimonials. Today, even infomercials are filled with testimonials from celebrities.
People may think that getting testimonials from celebrities will cost a lot, but if it’s a real testimonial, celebrities may waive their talent fees.
There is much more to making a testimonial an effective tool for marketing than gathering them. Good testimonials are the ones that can be compressed into a few catchy words. “I lost 20 pounds in two weeks’ time!” is an example of an eye-catching testimonial. However, one must never rephrase or edit what the client had said. How to get the right kinds of testimonials will be discussed later.
Credible testimonials should also contain the complete attributes of the people who gave them. Their titles, location, and age should be included whenever possible.
Visual appeal will also be a great help in using testimonials. If the clients are willing, insist on taking photos or videos for their testimonials.
So how does a business owner get started with the whole testimonial thing?
Here are some steps on how to get testimonials:
- First of all, only products/ services with outstanding quality deserve testimonials, so one must make sure that his product/service possesses exceptional quality.
- Ask for the help of your customers. Communicate your need for their testimonials to them. If they are really satisfied with the product/service, they’ll be more than willing to participate.
- Interview your customers. Ask them about what they like about your product/service, why they chose your product, and other questions like these.
- Ask them if they’re willing to make a written testimonial. You can offer to make the testimonial yourself based on their responses during the interview but the testimonial is still up for their approval. You might want to make the wording catchy and then let them approve it before you start using it.
- Ask them if you could record the testimonial using a tape recorder or video cam. A video testimonial is better, but of course, many people are camera-shy and this can be a limited option for most.
- Choose the best testimonials. That way you can maximize the benefits your product can get from the testimonials. Testimonials are very powerful, which is why every business should have them. They provide assurance and security and reflect the real essence of a product or a service.
Now that you have your testimonials, make the most of them. Post them on your social media sites or on your website or if you have a brick-and-mortar business, print them out and put them on a bulletin board or wall.
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